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NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer, Eyeshadow & Eyeliner Primer - Light

4.1 4.1 out of 5 stars 1,347 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Eyeshadow Bases & Primers by NYX PROFESSIONAL MAKEUP

$9.99 with 9 percent savings
List Price: $11.00

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Purchase options and add-ons

Brand NYX PROFESSIONAL MAKEUP
Product Benefits Fine Line Treatment, Exfoliating, Smoothening
Coverage Full,Lightweight
Item Form Cream
Skin Type All

About this item

  • Vegan Eye Primer: Infused with vitamin E to extend makeup wear, use this primer under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks
  • Lightweight Formula: This formula is super creamy with a soft blurring effect; Wear it on its own for a lightweight, flawless natural look; Features a unique doe foot applicator for easy, smooth application
  • All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

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From the brand


From the manufacturer

nyx ultimate shadow liner primer eyeliner eyeshadow primer
nyx ultimate shadow liner primer eyeliner eyeshadow primer
nyx ultimate shadow liner primer eyeliner eyeshadow primer

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Customer Reviews
4.2 out of 5 stars
722
4.2 out of 5 stars
8,837
3.9 out of 5 stars
13,946
4.5 out of 5 stars
3,579
4.5 out of 5 stars
35,297
4.5 out of 5 stars
105,908
Price
$10.99 $8.99 $14.52 $9.99 $12.77 $9.97
What It Is
Eyeliner & Eyeshadow Primer 36h Eyeliner Pencil Blurring Face Primer Eyebrow Pomade In A Pencil High-Pigment Eyeshadow Palette All-Day Setting Spray
Finish
Natural Finish Multiple Finishes Matte Finish Creamy Matte Finish Multiple Finishes Matte Finish
Shade Range
4 17 N/A 9 16-Pan Palette N/A
Vegan Formula
Cruelty-Free
nyx professional makeup best affordable makeup cruelty-free vegan

Product Description

Turn up the intensity with the Ultimate Shadow & Liner Primer! This vegan eye primer is infused with vitamin E and available in 4 skin-adapting shades. It increases vibrancy and extends wear of shadow and eyeliner. Super creamy formula with a soft blurring effect creates the perfect canvas for infinite eye looks. Wear it on it's own for a lightweight natural look. Vegan & Cruelty free.

Product details

  • Product Dimensions ‏ : ‎ 0.61 x 0.97 x 4.45 inches; 1.07 ounces
  • Item model number ‏ : ‎ K0597000
  • UPC ‏ : ‎ 800897003500
  • Manufacturer ‏ : ‎ NYX Professional Makeup
  • ASIN ‏ : ‎ B0969LPF7F
  • Customer Reviews:
    4.1 4.1 out of 5 stars 1,347 ratings

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This Item
NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer, Eyeshadow & Eyeliner Primer - Light
NYX PROFESSIONAL MAKEUP Ultimate Shadow & Liner Primer, Eyeshadow & Eyeliner Primer - Light
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Details
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Price$10.99$14.99$8.99$10.60$13.00
Price Per Unit$59.96 / Ounce$17.84 / Fl Oz$21.20 / Fl Oz$13.00 / Count
Delivery
Get it as soon as Sunday, May 19
Get it May 17 - 21
Get it as soon as Sunday, May 19
Get it as soon as Monday, May 20
Get it as soon as Sunday, May 19
Customer Ratings
Sheerness
4.0
4.2
3.6
Value for money
3.7
3.3
3.7
Longevity
3.4
4.6
4.0
Sold By
Amazon.com
Beauty Savings
MAEPEOR BEAUTY USA
fendi
Anastasia Beverly Hills, LLC
color
1 Light
White Pearl
Medium
Skin-04
coverage
Full,Lightweight
full
Full
form
Cream
Cream
Cream
Cream
Cream
volume
2.66 cubic inches
15 milliliters
7 milliliters
skin type
All
Oily, Normal, Combination, Dry, Sensitive
All,Oily
All
finish type
Matte
Oil
Matte
Oil
specialty
Vegan
Cruelty,Cruelty Free,Free
Vegan, Cruelty-free, oil-free
Vegan
Vegan,Vegan-friendly

Important information

Ingredients

G2037084 3 - INGREDIENTS: ISODODECANE, TRIMETHYLSILOXYSILICATE, ISOHEXADECANE, DIMETHICONE, VP/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE, PHENYL TRIMETHICONE, POLYGLYCERYL-3 DIISOSTEARATE, POLYETHYLENE, GLYCERIN, TRIETHYL CITRATE, ALUMINA, CAPRYLYL GLYCOL, DISTEARDIMONIUM HECTORITE, ETHYLHEXYLGLYCERIN, TOCOPHERYL ACETATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, SORBIC ACID, PHENOXYETHANOL [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES, CI 77891 / TITANIUM DIOXIDE, MICA]. FIL D265318/1

Directions

Apply NYX Professional Makeup Ultimate Shadow & Liner Primer all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner. Wear alone for a natural, blurred look.

Looking for specific info?

Customer reviews

4.1 out of 5 stars
4.1 out of 5
1,347 global ratings
Decent Primer
4 Stars
Decent Primer
I have very pale/fair skin and ordered the 'Light' primer. I found it to be quite tacky when applied and because of this it makes it a little hard to blend your colors. I apply the primer very thin to help with this, however I do find that the thicker the primer the more it does pop your colors. Overall it works well and I would buy again. My eyeshadow has seemed to stay bright throughout the day. I do think it's priced a little high for the tiny tube you get. I used a very thin layer on right side of my arm in the attached photo and you can easily see the difference it makes compared to the left side.
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Top reviews from the United States

Reviewed in the United States on March 25, 2024
I love this nyx eye primer. My shadow is more vibrant and lasts all day long. I also use it on days when I'm not wearing eye makeup because it covers my redness. Will definitely repurchase.
One person found this helpful
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Reviewed in the United States on December 2, 2023
This primer is overall probably the best primer I’ve ever used. I used to spend 5x the money on designer primers that always creased and never lasted through the day. This primer is game changing! Even on days when my workouts are especially hard and sweaty, my eye makeup looks perfect. I use it mostly as an under eye primer and it never settles into creases. I have worn it traveling for 30+ hours and it still kept my concealer looking great.
2 people found this helpful
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Reviewed in the United States on October 29, 2023
I use this when I really want to get glammed up. My eyeshadow stays on longer and keeps color. The price is nice too. I don’t like paying 20 plus for primer so this is a great option.
One person found this helpful
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Reviewed in the United States on January 24, 2024
I’ve used this several times and it is too sticky even after allowing it to dry for 10 minutes. My shadow gets clumped in spots and doesn’t go on evenly. It does hold the color and makes it appear it’s true shade but I wouldn’t buy it again.
3 people found this helpful
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Reviewed in the United States on February 14, 2024
I have tried several kinds of shadow primer but this is by far the best. My shadow stays on all day and does not crease . Love it!
Reviewed in the United States on February 23, 2024
Always love this primer. Goes on smoothly and makes my eye shadow stay put until I remove it.
Reviewed in the United States on May 10, 2024
It’s better than no primer however I was expecting better quality from this brand. I the applicator is barely effective. It takes long to dry and stays tacky So it never really feels like it’s finished.
Reviewed in the United States on May 11, 2022
I can’t speak for how longwearing the product makes my eyeshadows, as I didn’t perform a wear test.

However I tested it against the milk makeup hydrogrip eyeshadow primer which I had also recently purchased, and the difference is ridiculous.

I put one swipe of each on my arm and blended it out with the included doe foot applicator for both primers. I gave both primers a few minutes to dry down and then using a cotton swab for fairness, applied a loose pigment (pink) and a pressed shadow (purple, to really test them) to each of the patches where primer was applied. The vibrant swatches on the right are the nyx primer, with the patchy/sheer swatches belonging to milk (except the smaller pink swatch, which was no primer). Doing a gentle rub test, the nyx is also the clear winner, with no transfer and no disturbing of the pigment. Rubbing the milk primer caused it to smear slightly. I didn’t feel any burning or stinging from either primer, but this is on my wrist so ymmv.

The only negative possible comment I could make is that this could be drying on the skin, so good for oilier eyelids, but it may be an issue for those with dry or mature skin.

Save your money and avoid the milk primer (did nothing for my eyeshadow, but was okay for under eye concealer prep).
Customer image
5.0 out of 5 stars Better than more expensive brands!
Reviewed in the United States on May 11, 2022
I can’t speak for how longwearing the product makes my eyeshadows, as I didn’t perform a wear test.

However I tested it against the milk makeup hydrogrip eyeshadow primer which I had also recently purchased, and the difference is ridiculous.

I put one swipe of each on my arm and blended it out with the included doe foot applicator for both primers. I gave both primers a few minutes to dry down and then using a cotton swab for fairness, applied a loose pigment (pink) and a pressed shadow (purple, to really test them) to each of the patches where primer was applied. The vibrant swatches on the right are the nyx primer, with the patchy/sheer swatches belonging to milk (except the smaller pink swatch, which was no primer). Doing a gentle rub test, the nyx is also the clear winner, with no transfer and no disturbing of the pigment. Rubbing the milk primer caused it to smear slightly. I didn’t feel any burning or stinging from either primer, but this is on my wrist so ymmv.

The only negative possible comment I could make is that this could be drying on the skin, so good for oilier eyelids, but it may be an issue for those with dry or mature skin.

Save your money and avoid the milk primer (did nothing for my eyeshadow, but was okay for under eye concealer prep).
Images in this review
Customer image
Customer image
23 people found this helpful
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Top reviews from other countries

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Jaqueline meneses
5.0 out of 5 stars Lo recomiendo
Reviewed in Mexico on April 19, 2024
Es muy bueno, dura todo el día las sobras y hace que pigmenten bien.
Marisol Cos Chacon
5.0 out of 5 stars Perfecta!
Reviewed in Spain on April 14, 2024
Perfecta prebase para ojos, de la categoría de la de URBAN DECAY y mucho mas barata.
La Súper recomiendo!
Jennifer H.
5.0 out of 5 stars I always buy again
Reviewed in the United Kingdom on March 6, 2024
It works exactly as I want it to - it keeps my eyeshadow on all day and helps it adhere and is a bit more vibrant. There is 100% a difference from when I do and don’t use it.
Lorraine
5.0 out of 5 stars Bon produit !
Reviewed in France on January 22, 2024
Première fois que j'utilise une base pour paupières donc je ne pourrai pas comparer avec d'autres produits, mais j'ai vu sur internet que c'était un des meilleurs produits en rapport qualité/prix.
Je l'ai acheté pour appliquer sur ma paupière avant d'appliquer mon eye-liner liquide, et il tient bien :) Donc pour moi c'est une réussite !
claudia
5.0 out of 5 stars Adoro
Reviewed in Italy on November 24, 2023
Facile da applicare, colore neutro e lascia una buona base per il trucco. Niente più ombretti che spostano... Restano esattamente dove li si mettono. Lo stesso vale per le matite. Il trucco dura veramente di più.
One person found this helpful
Report

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